Essays, Stories & Ideas

A company can publish, sponsor, and post all day. But people don't follow companies for their thinking. They follow people. This is about the time I let a client believe otherwise.

For most of adult life, what you’ve built is what explains you. Until the day it doesn’t, and nothing warns you it’s coming. A note from a man still working out what comes after.

We used to earn an audience by being good at something. Now we treat the audience itself as the proof. A note from someone who spent seventeen years building the machine.