I didn't set out to become someone who obsesses over words. I set out to build things.
My first real swing was Sandbox, one of the first and largest independent fantasy sports platforms in the country, before selling to NBC Universal. As part of the early founding team, I learned quickly that the hardest messaging challenge isn't selling a product people haven't heard of. It's selling a category people don't yet understand, and in this case, one that legislators were actively trying to shut down.
From there I joined Angel.com, a startup subsidiary of MicroStrategy, to run marketing for a team of ten that grew to forty. Small teams, high stakes, no room for messaging that just kinda works.
In 2009, I founded Right Source Marketing. Over 17 years we helped companies figure out what to say, who to say it to, and how to make it matter — across every channel, format, and audience that mattered to their business. I sold the agency in 2024.
Along the way I taught as an adjunct faculty member at Georgetown — because if you can't explain what you believe in to a room full of skeptical students, you probably don't believe in it as much as you think.
Now I work with a small number of founders and leaders on the things that tend to matter most — the story they are trying to tell, the message they cannot quite get right, the voice they are still finding. I also invest in early-stage companies and advise founders when the work is right.
I am writing essays I have been putting off for years and working on my first novel. I don't entirely know what the next chapter looks like. I've made my peace with that.
